And should the cardinal points be respected in architecture as well? (see photo in answer)

Photo with question:

Answer:

The North and South directions indicated in Figure 8 are mostly for testing of the structural model. You can potentially orient the building so that it better matches the city grid in your Architectural model and renders. Just be clear about it in your proposal and make sure to use the North direction indicated in Figure 8 for your structural balsa wood model.